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Analyzing My Second $100 from Google AdSense – in One Third the Time

google adsense logoMy first $100 in AdSense revenue was generated from my three blogs in approximately 10  months. My second $100 was generated in just over 3 months – from March 4 to June 7 2009. It took 327,383 served ad impressions to generate the first $100,  189,290 to generate the second.

As I described in my ‘Analyzing My First $100 from Google AdSense’ post, for this last three month period I dropped footer ads in lieu of what I hoped to be a more lucrative ad type – inline text ads. I was right. Some how I also benefited from higher per-click revenues (see details below) for the second $100 than I did for the first $100.

Ad Structure

For the last three months each of my sites used the following three primary ad types (channels in AdSense parlance) – each as depicted in the image below:

  • tower ads (120 x 600 down the right column);
  • cube ads (250 x 250 in the middle column); and
  • inline text ads (468 x 60 in-post text ads – below the title, categories and tags fields and above each post entry).

2nd adsense $100 - ad structure on daleisphere

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Analyzing My First $100 from Google AdSense

Google AdSense Logo I signed up for Google AdSense on April 4, 2008. It took several weeks to sort it out and to slowly integrate the ads into The Daleisphere and my two professional blogs. After some initial testing, I had them implemented by early June 2008.

Round about March 3, 2009 I cleared my first $100 in AdSense revenue! Whoo hoo! That’s $100 in 10 short months – roughly 30 cents per day.

No Text or RSS Ads at First

My biggest mistake, it seems, was to decide not to use the text-based Google Ads – like the ad you can now see at the top of this post (just under the Categories and Tags). I think blogs littered with AdSense text-ads look hideous. I wanted my ads to be presented tastefully. Hence, for the first 10 months I opted for image-only ads.

Note: My sites only became eligible for RSS Feedburner ads in January 2009. So no significant revenue came in from that source.

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How to Migrate Feedburner Feeds to Google Adsense

move Feedburner feeds to your google adsense account

Google’s acquired Feedburner back in June of 2007. Feedburner has since been integrated into the Google Adsense platform. Bloggers can now place adsense units into their RSS feeds. In order to take advantage of of this service I needed to migrate my three Feedburner feeds into the new Google adsense feeds system.

According to this Google/Feedburner FAQ, February 28, 2009 is the deadline to migrate feeds. After that users will no longer be able to access their Feedburner accounts.

The migration process is simple for regular Feedburner users.

I use the MyBrand service – see my earlier ‘Google Turned Feedburner into ‘Free’burner Without My Knowledge’ post.   A few more steps are required to migrate MyBrand feeds.

General Migration Steps

You can initiate the migration process from inside of Google Adsense or Feedburner. I initiated the transfer from within Adsense.

Note: You’ll need to set up an adsense account before you initiate the migration.

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Google Turned Feedburner into ‘Free’burner Without My Knowledge

feedburner logo Until two days ago, I was blissfully unaware of the fact that Google had purchased Feedburner back on June 3, 2007 and in the process made two of its key services, FeedBurner Stats Pro and MyBrand, available to bloggers for free (see announcement).

[February 3, 2009 Update: Google has integrated Feedburner into its Adsense platform. See my new post ‘How to Migrate Feedburner Feeds to Google Adsense’.]

FeedBurner Stats Pro provides bloggers with detailed statistics about how often their RSS feeds are being used, which posts are being read/accessed the most, what feed readers are being used etc.

MyBrand allows the blogger to use a blog-branded RSS feed URL (in my case http://feeds.daleisphere.com/thedaleisphere) rather than a Feedburner-branded URL (eg: http://feeds.feedburner.com/thedaleisphere even as Feedburner continues to manage the feeds in the background. The obvious advantage of MyBrand, aside from the branding aspect, is that bloggers are no longer locked into Feedburner and can seamlessly transition their feeds to a competitive service without requiring their readers to update their feeds. (More details here)

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